Data analytics can help your organization validate trends, uncover root causes and improve transparency. For example, analysis of certain fundraising data makes it easier to target those individuals most likely to contribute to your nonprofit. Data analytics can also help develop useful insights, connections and patterns that lead to more informed decision making. Although some basic analytics tools are free, you’ll need to buy software for more sophisticated functions. To avoid paying for more than you need, identify those metrics that matter most to your nonprofit and that truly drive decisions. Contact us with questions.